- American Legend confirmed it has been perfecting the use of nanotechnology to ensure authenticity for its Blackglama and American Legend branded mink.
- ALC confirmed it has been perfecting the use of nanotechnology to ensure authenticity for its Blackglama and American Legend branded mink.
- The second day of the American Legend May auction continued the success experienced in day one.
- A record buyer attendance pushed the price level higher on the opening day of American Legend’s May auction.
- American Legend is pleased to announce the selling schedule for the 2014 auction season.
May 30, 2013
ALC ANNOUNCES USE OF NANOTECHNOLOGY TO PROTECT ITS BRANDS
ALC confirmed it has been perfecting the use of nanotechnology to ensure authenticity for its Blackglama and American Legend branded mink.
Joe Morelli, CEO of ALC, states, “This technology allows us to individually identify every Blackglama and American Legend branded pelt in a simple and inexpensive way that is so unobtrusive, no one would ever know unless it had to be proven in court. We’ve been working on this, under a secrecy agreement, for several years now. The biggest challenge has been finding a way for this identification to survive the dressing process. Up until now there has really been no valid method for traceability ofthe mink into the final garment or accessory.”
“We are very excited about the benefits this will bring to our loyal customers and shippers. This technology will help us insure that only mink purchased at ALC can benefit from the use of our brands.”
About ALC Auctions
American Legend is the world’s oldest fur auction house. Today, American Legend is a world leader in the marketing and promotion of fur products. American Legend is the exclusive outlet for American Legend® mink, the finest quality mink in the world. We also offer European mink, North American wild fur, and North American and European farm fox. American Legend was also the first American auction house to offer Russian sable. American Legend is owned entirely by American mink producers.
Indigenous to North America, mink have been ranch-raised here for over a century. Over time, a tradition of superior research, innovation and genetics has evolved American mink production into the pinnacle of the world’s fur industry. American Legend prides itself in offering the world’s finest fur: American Legend® mink. American Legend is North America’s largest fur auction house, selling over 70% of the North American mink crop annually. Each year, American Legend offers the world’s largest collection of North American mink, averaging 2 to 2.5 million pelts annually. North America produces 10-12% of the world’s entire mink crop. North American mink have a shorter nap, are finer in quality, and are preferred in the world’s traditional and emerging markets.
Although over a century old, American Legend is every bit the most modern, efficient and technologically advanced fur auction facility in the world. Located in expansive facilities covering over 40,000 square meters, American Legend is state-of-the-art in every way. Our systems for record and receipts, invoicing and payment, and shipping and receiving are accurate, efficient and cost effective.
American Legend provides an exceptional environment for conducting the business of buyer inspection and sale. Our inspection area is both spacious and comfortable, and our auctions are time-efficient, market sensitive and fair. To add to the efficiency and ease of business, there are fax machines and phones available to buyers, and a working environment that is relaxed and professional.