FOR IMMEDIATE RELEASE
AMERICAN LEGEND COOPERATIVE AND SAGA FURS ENTER INTO LONG-TERM STRATEGIC ALLIANCE
Both Auction Houses Agree to Continue Selling Together
SEATTLE, WA, (April 10, 2014) – American Legend Cooperative of Seattle, Washington and Saga Furs of Helsinki, Finland have entered into a long‐term strategic alliance to continue selling together at joint auctions in Helsinki, Seattle or other parts of the world.
This alliance enables each company to focus on their core competencies and efficiencies to better serve their producers and clients. Both companies agree that this collaboration is mutually beneficial and provides added value to their customers and suppliers through enhanced marketing efforts and sharing of resources and ideas.
Each company will maintain its autonomy and identity as they pursue new opportunities within this alliance.
About ALC Auctions
American Legend is the world’s oldest fur auction house. Today, American Legend is a world leader in the marketing and promotion of fur products. American Legend is the exclusive outlet for American Legend® mink, the finest quality mink in the world. We also offer European mink, North American wild fur, and North American and European farm fox. American Legend was also the first American auction house to offer Russian sable. American Legend is owned entirely by American mink producers.
Indigenous to North America, mink have been ranch-raised here for over a century. Over time, a tradition of superior research, innovation and genetics has evolved American mink production into the pinnacle of the world’s fur industry. American Legend prides itself in offering the world’s finest fur: American Legend® mink. American Legend is North America’s largest fur auction house, selling over 70% of the North American mink crop annually. Each year, American Legend offers the world’s largest collection of North American mink, averaging 2 to 2.5 million pelts annually. North America produces 10-12% of the world’s entire mink crop. North American mink have a shorter nap, are finer in quality, and are preferred in the world’s traditional and emerging markets.
Although over a century old, American Legend is every bit the most modern, efficient and technologically advanced fur auction facility in the world. Located in expansive facilities covering over 40,000 square meters, American Legend is state-of-the-art in every way. Our systems for record and receipts, invoicing and payment, and shipping and receiving are accurate, efficient and cost effective.
American Legend provides an exceptional environment for conducting the business of buyer inspection and sale. Our inspection area is both spacious and comfortable, and our auctions are time-efficient, market sensitive and fair. To add to the efficiency and ease of business, there are fax machines and phones available to buyers, and a working environment that is relaxed and professional.